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          加盟还是创业?你决定

          2015-12-03      来源: 开店帮     作者: Jim Judy

          摘要:美国经济正在快速增长,而且当更多人正在回到传统就业岗位时候,其他人已经决定是时候进入到小型企业所有权世界中创业了。

            The U.S. economy is gaining steam, and while more people are heading back to work in a traditional employment setting, others have decided the timing is right to venture out into the world of small business ownership.

            美国经济正在快速增长,而且当更多人正在回到传统就业岗位时候,其他人已经决定是时候进入到小型企业所有权世界中创业了。

            And why not?

            而且为什么不呢?

            Today, there are almost 28 million small businesses operating in the U.S., and while many of them began with dreams of becoming their own boss, what that business becomes will depend on the person in charge and the business model they choose.

            今天,在美国几乎有两千八百万小型企业在经营,并且当他们中很多人带着变成他们自己老板梦想开始,这个生意会成为什么将取决于在做的人和他们所选择的商业模式。

            As a franchise consultant, I take candidates through a rigorous process of self discovery to determine if they would be better served starting their own business or pursuing a franchise. With hundreds of thousands, if not millions, of dollars at stake, determining the answer to that question is a critical first step toward being a successful entrepreneur.

            作为一个加盟顾问,我通过一个严格的自我探索过程来采取候选人,以确定是否他们会更有利于开始他们自己的创业或者从事加盟。拥有数十万如果不是数百万美元 的股份,决定问题的答案是成为一个成功企业家的关键第一步。

            Both franchising and startups have their advantages, but the best way to determine which business model will suit you is to know your own strengths, skills, life plan and dreams. Someone capable of thriving in a startup may feel too constricted operating within a franchise model, while someone else who could succeed inside a supportive franchise system may wither under the pressure and risk of going it alone.

            加盟和创业都有他们自己的优势, 但是决定哪种商业模式会适合你的最好途径是了解你自己的长处,技能,生活计划和梦想。有些人在创业公司能够蓬勃发展,或许在加盟模式里运营会感到太狭窄了,当其他能够在有赞助的加盟系统里成功的人,或许在独自承担压力和风险下会凋谢。

            Wonder which business model is right for you? Here are five indicators you’d be an excellent candidate for franchising, followed by four that indicate you’d be better off starting your own business.

            想知道哪种商业模式对你来说是对的?这里有五个你会变成一个优秀的加盟候选人的指标。

            1. You like working within a system.

            你喜欢在一个系统内工作

            At its core, the value of a franchise is its proven model of success. While a franchisee is responsible for the day-to-day operations of their franchise, they operate within a system that provides operational support, marketing and training.

            在这个核心里,一个加盟权的价值是它已经证明过的成功模式。当一个加盟者对他的加盟日复一日的运营时,他们是在一个提供经营支持,营销和培训的系统内运营。

            2. You want to win now.

            你现在想要赢

            Beyond the proven model of success, franchises offer brand awareness, which means customers are more likely to be familiar with your product or service from day one. If you’re on the back end of your career, franchising might make sense.

            除了证明过的成功模式,加盟权提供品牌意识,这意味着从第一天开始,顾客更有可能已经熟悉你的产品或者服务。如果你是处于你职业生涯的后端,加盟可能是有意义的。

            3. You don’t want to reinvent the wheel.

            如果你不想要白费力气做重复的工作

            It’s common for most people to be unsure which franchise is the best fit for you. With more than 3,000 franchises available, selecting one that fits your skills and life goals is much easier than trying to figure out a business to start by yourself.

            对于大多数人来说不确定哪个加盟是最适合你的是常见的。由于有3000种加盟权可用,选择一个适合你技能和生活目标比弄明白一个生意且由你自己开始容易的多。

            4. Scalability is appealing.

            可扩展性是吸引人的

            With many franchises, if you can successfully operate one store, you can successfully operate multiple stores. Though it is certainly possible to scale a startup as well, it will likely happen faster through franchising because the blueprint is already in place.

            和很多加盟在一起,如果你能够成功运营一家,你可以成功得运营多个店。虽然这样测量一个创业公司也无疑是可能的,但是因为蓝本已经摆在那里了,通过加盟将可能发生的更快,

            5. You’re not quite ready to leave the job force yet.

            你还没有准备好强行离职

            For people that are looking to work their way into entrepreneurship without giving up their day job, there are several semi-absentee franchises worth exploring. A semi-absentee model allows you to work on the franchise for 10-15 hours per week while continuing full-time employment. Then when the time is right, you can exit your day job to focus entirely on your business.

            对于那些想要用他们的工作方式变为企业家不放弃他们的日常工作的人,也有很多半缺席式加盟值得去探索。一个半缺席式模式允许你当继续你的全职工作时,每周用10到15个小时来工作在加盟上。然后当时间对的时候,你可以离开你的日常工作来集中到你整个生意上来。

            If none of these features appeals to you, here are some reasons you might be better served starting your own business.

            如果这些特点中没有吸引到你的,这里有些你可能最好开始为你自己的事业服务的理由。

            1. You want the freedom to do things your way.

            你想要自由的做你自己方式的事

            Working within a franchise system means following certain guidelines in order to keep your franchise license. If you’re someone that wants to do everything your way, franchising could feel too restrictive.

            为了保证你的加盟许可,在加盟系统内工作意味着听从确定的指导方针。如过你是那些想要每件事用你自己的方式来做的人,加盟会感到太限制性了。

            2. You already know what you want to do and how to do it.

            你已经知道你想要做什么和怎么去做

            If you’ve already got your business model and are confident that you know how to make it succeed, paying a fee for a franchise’s business model may sound unappealing.

            如果你已经有你的商业模式并且有信心你知道怎么使它成功,为一个加盟商业模式付钱可能听起来并不吸引人。

            3. You’re skeptical of franchising.

            你对加盟很怀疑

            Franchises are expected to account for almost $900 billion worth of economic output this year, according to the International Franchising Association. A recent survey by FranData found a 94.2 percent renewal rate among current franchise owners. However, some people just can’t accept franchising as a good path to business ownership. That’s OK, but if you realize you’re one of those people, franchising probably isn’t right for you.

            根据国际加盟协会,加盟权今年预计有几乎9000亿美元的经济产出。FranData最近的一个调查发现在现有的加盟权拥有者中,有百分之94续约率。然而,一些人只是不能接受对于企业所有者来说加盟是一条正确的路。那没关系,但是如果你意识到你是这些人中的一个,加盟可能不是对你来说是好的选择。

            4. The higher risk and problem solving opportunities excite you.

            更高的风险和问题解决机会使你兴奋

            Are you someone who loves it when things go wrong because it gives you the chance to figure out the solution? In many ways, franchising is like a giant safety net because they already have best practices in place. When you’re running your own business, all of the problems are yours to solve.

            你是那种喜欢当事情出错之后因为它给你机会去找出解决办法的人么?在很多方面,加盟像一个巨型保护网,因为他们已经在那个地方有了最好的实践。而当你运作你自己的生意时,所有的问题得你自己来解决。

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